Wednesday, July 08, 2009

Most Sun readers think The Sun prints lies

“You cannot hope to bribe or twist,
Thank God, the British journalist,
But seeing what the man will do,
Unbribed there's no occasion to.“

(Humbert Wolfe, poet 1885-1940)

Journalists unleash periodic attacks on teachers and
teaching. “Falling standards” every time the exam
results are better than last year, “failing schools” if
the results are not as good and of course “no progress”
if the results are the same. “Failing teachers” become
“greedy teachers” when we put in for a pay rise.

However the public trust in journalists has been low for 25
years at least, according to the nation-wide face to face
surveys carried out by MORI (now Ipsos MORI) since 1983. In
1983 19% of the British public said they trusted journalists
to tell the truth. Now it is 19% again.

At the top of the scale 92% said they trust doctors
Teachers (87%), professors (79%),
judges (78%) and clergy (74%) completed the top five of
those the public rated as the most trustworthy.

In every one of the last six years overall trust in
journalists has been at 18%, plus or minus the usual margin
of error of 3%.

It is worth remembering that government ministers (24%) and
politicians in general (21%) just come ahead of journalists
at the bottom of the table of sixteen occupations measured.

Interestingly only 30 percent of News of the World and Sun
readers say they trust their newspaper to tell the truth
even "somewhat". Rupert Murdoch sells the newspaper on the
slogan “Lots of fun in the Sun” but it is not seen as a
reliable source of information, even by Sun readers.

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